November 18, 2011 by Rick Ryan - Envisn, Inc.
It would be easy to talk about what’s new in Cognos 10 from the recent IBM Information on Demand (IOD) 2011 event in Las Vegas only in terms of new user capabilities but that would miss a big part of what’s going on here. There are new user capabilities that matter but it’s important to focus on the major trends here as well. This article will attempt to do both.
When it was first announced a year ago Cognos 10 raised the bar on Business Intelligence and at the same time BI began to be positioned by IBM as part of the larger umbrella of Business Analytics. BA is a broader offering of analytical capabilities than traditional BI and encompasses things like workforce performance analysis, sales performance analytics, predictive analytics, governance, and risk and compliance management. That said, it’s clear that at least within IBM, BI is the point of the spear.